Bias 1 - Anchoring Bias in Conversion Design

In this video, I'm showing you how anchoring bias influences the way people make decisions, and how understanding this psychology can transform your conversion rates.

We'll explore practical ways to present pricing options that guide customers toward choices that feel valuable to them. Plus, we'll tackle the important ethical considerations to ensure your pricing strategies remain honest and customer-focused. You'll learn exactly how to implement these concepts while maintaining trust with your audience.

Perfect for marketers and business owners who want to understand the psychology behind pricing and use it responsibly to improve their results.

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